Since its establishment in the 1990s, AdvaTel has become a leader in many specialist disciplines within telecommunications. It is led by a highly skilled management team with experience and resources resulting from many years in telecommunications and advanced computing. AdvaTel is a privately owned Australian company with a comprehensive cross section of the Australian and overseas telecommunications industry as its business partner. AdvaTel clients span the full spectrum of the industry ranging from large users, PABX companies and service providers to carriers. Over 50 per cent of its sales are to overseas markets. Customers and business partners include Telstra, Optus, Nortel, AAPT, Avaya, Clear, Marubeni in Japan, IBM and Radiance in Singapore, Servion in India, Telecom NZ in NZ as well as Cisco and NEC. AdvaTel's software development team interacts closely with its customers and end-users. With close liaison comes better understanding. With better understanding comes great products. Its call centre management software is available in nine languages, and is currently distributed in 18 countries.