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Ipsos is the largest exclusive custom market research agency established in Russia. At Ipsos we are an independent company whose sole focus is data-based consulting. Research rooted in reality.  Founded in 1997 by Michael Fodor and Shane Farrell, F-Squared Market Research and Consulting was the largest custom market research agency in Central and Eastern Europe with its offices in Moscow (Russia), Warsaw (Poland) and Kiev (Ukraine). It became part of the Ipsos Group in June 2002 (the world's third largest survey-based research specialist). Ipsos offers full range of market research services and is specialized in the following areas: advertising research innovations and brand research customer relationship management research Ipsos helps clients: to assess advertising campaign and evaluate cost effectiveness, to develop and build new successful brands and services, to re-position existing brands, to define reasons for brands’ success, to develop and build customers loyalty. From its Moscow office, Ipsos conducts/coordinates qualitative and quantitative ad hoc research in Russia, CIS, countries of CEE, as well Scandinavia and the Middle East. Currently, Ipsos conducts over 3,000 qualitative sessions and over 500,000 face-to-face quantitative surveys a year.